Choosing to listen
Virtually all of the most popular radio stations offer their listeners choices among listening to the
programming over the air, via the Internet, or time-shifted on a podcast. A story in Radio Business News reported on a survey by News Generation with this and other facts about how stations are dealing with the digital age, and how their audiences are growing because of it. As to the business model, reporter Jennifer Lane notes that embedded ads are proving successful, especially because they can demand higher cpms since listeners have deliberately chosen to access the program. (Creative Commons-licensed image by fatcontroller / John Ousby.)
