Convenience, cost and DRM
When it comes to view TV on a mobile device, the most common expression of skepticism is that nobody will want to watch sports on such a small screen. (That’s in America anyway – it’s a moot point in other countries where such viewing is common.) But it’s possible that some minds were changed when power difficulties shut down the TBS domestic television feed during the American League Championship Series Game Five between the Tampa Bay Rays and the Boston Red Sox, since that glitch didn’t affect subscribers to the MLB At Bat iPhone application.
There also has been some approving coverage of the price cut from $5 to $2.99 just in time for the playoffs. But on the flip side, several bloggers are noticing that the fee only covers the current season – which ends in a couple of weeks – and remembering that they spent money on videos that became useless when the MLB changed their DRM last year.