recognizing Arthur C. Clarke’s third law

Sometimes a phone is just a phone

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Accenture Research recently released a survey that gives statistical support to something most Americans already suspect: approximately 80% of them don’t use their mobile phones to watch videos, send e-mail or play games. Sarah Reedy summarized the good bits for Telephony Online.

Kumu Puri, a senior executive with Accenture’s electronics and high-tech practice, said among the factors blocking more widespread use of more advanced features were difficulty of use and simply a lack of interest. Besides phones, Accenture’s survey covered PCs, TVs and the Internet along with other electronic devices and applications.

“The kind of the things they did came back to were the tried-and-true applications: watching TV, even at a regularly scheduled time, e-mailing from their PC and reading print newspapers,” Puri said. “Those are the things where they seem to be spending the majority of their time. The interesting thing is there is a very clear breaker between the younger generations, Gen Y, and the older generations.”

Puri doesn’t see her findings as being a negative for mobile. She just thinks it will take more time, better interfaces and good marketing.


Written by chris

October 22, 2008 at 2:34 pm

Posted in Mobile

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