Remember the Trojan Horse
The money-oriented types over at the Motley Fool take a look at Microsoft’s upcoming Primetime Xbox Live in Rick Aristotle Munarriz’ article This Box Will Eat Your Eyeballs. He is convinced that getting competitive game-based entertainment into the home via the powerful game console is a winning strategy, and one that poses a threat to traditional television companies.
I happen to agree. Everyone in the video game industry is aware of the Korean phenomenon surrounding Blizzard Entertainment’s StarCraft, complete with fan clubs, product endorsements, network television events and other trappings of cultural and financial success. Here in the States, DirecTV has its own Championship Gaming Series, and earlier this month featured two days of programming from BlizzCon 2008, Blizzard Entertainment’s sold-out gaming convention, as a $40 pay-per-view event. ESPN Videogames is another example. And if you’re still doubting the feasibility of competitive gaming as a spectator sport, just remember what all the pundits said about televising poker tournaments.