Blu-ray gets cheap but not popular
Blu-ray prices rose after the demise of HD-DVD, but according to the Wall Street Journal they’re now following the general rule of all things electronic. Reporter Miguel Bustillo found Blu-ray players priced below $230 and analysts who think they’ll be available for $150 in the pre-holiday sales. But no matter how cheap the players are, buyers need to make sure they choose a unit with Internet connectivity, otherwise many Blu-ray features are unusable.
The story gives two main reasons for the format’s slow adoption: consumers don’t understand the benefits, and the price of discs is $30 in stores that offer DVDs for half that. I would add that most consumers simply don’t care enough about the higher quality to pay that much extra for it.
Also covered in the article is the imminent rise of digital downloads as an alternative to physical product. Digital entertainment pioneer CinemaNow’s deals with Tivo, Samsung and others to get movies into the home digitally are the latest development in the mainstreaming of this activity. This follows other deals, including the Netflix ones that will get movies onto Xboxes, Roku settop boxes, PCs and anything else that can connect the screen in your home to the Internet.