Smart people make smart toys
For those who share my love of toys, an article in USA Today about a special Disney Consumer Products team provided an inside look at what we can look forward to. Among other things, the small think tank, called Toymorrow, was responsible for the new $249.99 Ultimate Wall-E robot that can track a human voice and sense when someone comes in the room. It also came up with the Fairy Charms product line, which includes a “magical” (read USB-connected to the Internet) jewelry box.
But here’s the quote that really warmed my heart:
“We used to sit down and ask ourselves, ‘Is this a toy or a consumer electronic?’ ” says Chris Heatherly, the Disney vice president who heads the Toymorrow team. “But that was a super-silly thing to ask. You can’t draw those neat and tidy lines any more.”