recognizing Arthur C. Clarke’s third law

Smart people make smart toys

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For those who share my love of toys, an article in USA Today about a special Disney Consumer Products team provided an inside look at what we can look forward to. Among other things, the small think tank, called Toymorrow, was responsible for the new $249.99 Ultimate Wall-E robot that can track a human voice and sense when someone comes in the room. It also came up with the Fairy Charms product line, which includes a “magical” (read USB-connected to the Internet) jewelry box.

But here’s the quote that really warmed my heart:

“We used to sit down and ask ourselves, ‘Is this a toy or a consumer electronic?’ ” says Chris Heatherly, the Disney vice president who heads the Toymorrow team. “But that was a super-silly thing to ask. You can’t draw those neat and tidy lines any more.”


Written by chris

November 1, 2008 at 12:37 pm

Posted in Hardware, Uncategorized

Tagged with , ,

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