SUFFICIENTLY ADVANCED TECHNOLOGY

recognizing Arthur C. Clarke’s third law

Marketing opportunity or copyright infringement?

leave a comment »

toyotaDemonstrating an odd approach to viral marketing, Toyota has decided that fan-created wallpapers are an imminent threat to its corporate well-being. According to a piece on TorrentFreak by Ben Jones, Toyota’s lawyers have contacted Desktopnexus to demand the withdrawal of all wallpapers that feature a Toyota, Scion, or Lexus. The site’s owner, Harry Maugans, told TorrentFreak that when he contacted Toyota to clarify what was and was not permissible, he was told that all images of Toyota vehicles should be removed, even those featuring an image copyrighted by non-Toyota related people (such as the car’s owner or other fan creations). In all probability there are valid and compelling reasons why Toyota’s lawyers are taking this course of action; perhaps they could have conveyed those reasons instead of alienating existing and potential customers. (via Digg)

Advertisements

Written by chris

November 15, 2008 at 5:47 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: