recognizing Arthur C. Clarke’s third law

MMOs not worthy of media coverage (apparently)

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Lively, Google’s attempt at a customizable virtual world, is closing on December 1, just five montlivelyhs after it launched.

Every article about Lively (pictured) throughout its short existence compared it to Linden Lab’s Second Life. Many in the mainstream press even referred to the market leader as being popular. Successful it may be – that’s for Linden Labs and its investors to decide. It certainly offers a highly desirable target audience for advertisers. But during the last seven days, just over 594,000 people logged in. Just over a million logged in at all during the past month. Compare that to World of Warcraft, which gets more than 900,000 users simultaneously. Or Aion: The Tower of Eternity, which had more than 170,000 users in a single hour – and that’s before it even launched. So why do these user-created virtual worlds get so much press coverage but MMOs, which are far more popular and represent much more revenue, don’t?


Written by chris

November 20, 2008 at 11:59 am

Posted in Games

Tagged with , ,

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