SUFFICIENTLY ADVANCED TECHNOLOGY

recognizing Arthur C. Clarke’s third law

A person’s a person no matter how small

leave a comment »

hortonSanta Claus won’t be relying just on letters from children this year. Anyone watching the 82nd Macy’s Thanksgiving Day Parade will be sent a message via Bluetooth and WiFi inviting them to opt in to receive a free event download. Those who accept will receive special messages from Santa along with fun facts, behind-the-scenes information and other relevant content. Mobile Marketing Today reported that the project is by Ace Marketing & Promotions. The parade’s official website also offers a widget for receiving updates and for sharing photos or videos along with games and information about things like shopping and in-store events. This year’s “new star” is the title character from Blue Sky Studio’s Horton Hears a Who.

Advertisements

Written by chris

November 21, 2008 at 11:38 am

Posted in marketing, Mobile

Tagged with , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: