recognizing Arthur C. Clarke’s third law

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hortonSanta Claus won’t be relying just on letters from children this year. Anyone watching the 82nd Macy’s Thanksgiving Day Parade will be sent a message via Bluetooth and WiFi inviting them to opt in to receive a free event download. Those who accept will receive special messages from Santa along with fun facts, behind-the-scenes information and other relevant content. Mobile Marketing Today reported that the project is by Ace Marketing & Promotions. The parade’s official website also offers a widget for receiving updates and for sharing photos or videos along with games and information about things like shopping and in-store events. This year’s “new star” is the title character from Blue Sky Studio’s Horton Hears a Who.


Written by chris

November 21, 2008 at 11:38 am

Posted in marketing, Mobile

Tagged with , , ,

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