You oughtta be in pictures
Many people come to Los Angeles determined to be seen on a screen somewhere, undeterred by an utter lack of talent, experience or knowledge. A recently released title from Xbox 360, Codemasters and Zoë Mode means these people no longer have to wait tables or park cars – they can stay home and play You’re in the Movies, a family-friendly game that simplifies greenscreen technology concepts into casual entertainment.
The current ad campaign features Burt Reynolds, who does a good job of conveying the game’s intentional lack of seriousness. The ads and the official website show how players choose a script, act it out using the Xbox Live Vision camera, and almost instantly watch and share the results. A bundle comprised of the camera with the game costs $70 (the camera on its own has been retailing for $40). As part of the seasonal promotional activities, select consumer movies will premiere on Clear Channel Communications’ big screen in New York’s Times Square.
Game choices include performing as the star, compete (with scoring) against each other in Casting Call, and Director’s Chair, which enables voiceovers, changing background music, and editing clips into a trailer.