Imeem turns up the volume
Social network enriched music service Imeem has turned up the volume lately. Earlier today (Monday) it announced that Kia Motors has signed on to promote its Kia Soul by sponsoring Imeem’s Android application. Yesterday its news was having the exclusive rights to stream Britney Spears’ new album Circus, building up to the December 2nd release date. Imeem has had exclusives before, but nothing this likely to bring the brand to mainstream awareness.
Imeem’s strength is that users can legally embed a streaming playlist widget into their own websites, blogs or wherever, making it easy to share one’s personal taste and to start that viral magic all marketers strive for. Since the company bought Snocap in April, its back end has much to offer labels and artists as well.