recognizing Arthur C. Clarke’s third law

Imeem turns up the volume

with one comment

britspears_circusSocial network enriched music service Imeem has turned up the volume lately. Earlier today (Monday) it announced that Kia Motors has signed on to promote its Kia Soul by sponsoring Imeem’s Android application. Yesterday its news was having the exclusive rights to stream Britney Spears’ new album Circus, building up to the December 2nd release date. Imeem has had exclusives before, but nothing this likely to bring the brand to mainstream awareness.

Imeem’s strength is that users can legally embed a streaming playlist widget into their own websites, blogs or wherever, making it easy to share one’s personal taste and to start that viral magic all marketers strive for. Since the company bought Snocap in April, its back end has much to offer labels and artists as well.


Written by chris

November 25, 2008 at 12:26 am

Posted in Internet, marketing, Mobile, music

Tagged with ,

One Response

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  1. hey chris — i didn’t realize you were blogging. glad to see you’re still writing. hope you’re well.

    not sure if you knew, but i moved jobs last year, from running PR for rhapsody to handling PR and marketing at imeem. you can reach me there @ mattATimeemDOTcom.

    thanks for noticing our news today. the britney premiere was definitely our biggest yet — and it’s had the hoped-for impact of getting our name out there with a more mainstream audience.

    take care and stay in touch~



    November 25, 2008 at 12:57 am

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