Viewers choose no interruptions
Hulu consumers don’t mind sitting through a two-minute ad in exchange for not having their program interrupted. They also tend to be more engaged with the advertising content when given that choice. According to a report in AdAge, 88 percent selected the longer ad when offered it in lieu of Hulu’s typical broadcast TV-style pattern of four 30-second ads in a 22-minute program. Once again, providing audiences with what they want is turning out to be a good business model.