recognizing Arthur C. Clarke’s third law

Viewers choose no interruptions

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hulutm_130Hulu consumers don’t mind sitting through a two-minute ad in exchange for not having their program interrupted. They also tend to be more engaged with the advertising content when given that choice. According to a report in AdAge, 88 percent selected the longer ad when offered it in lieu of Hulu’s typical broadcast TV-style pattern of four 30-second ads in a 22-minute program. Once again, providing audiences with what they want is turning out to be a good business model.


Written by chris

December 2, 2008 at 9:11 pm

Posted in marketing, Television

Tagged with ,

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