Dr. Pepper and Halo 3
Waste a few minutes checking out Subzero’s online album of 35 humorous screenshots from Halo 3. But then consider how smart developer Bungie was to include grabbing, recording and uploading capabilities in the game along with an online place for fans to share them. The game earned $300 million in its first week of release because it’s a great franchise, but thinking like this helps keep it such a strong place in popular culture.
Speaking of which, Dr. Pepper will have a gamer on the label of about 175 million 20-ounce bottles from January to April. Halo 3 player Tsquared, known to his family as Tom Taylor, has a three-year$250,000 contract with Major League Gaming.