I watch TV since I put you in my TV set
More young people have watched television via the Internet than have used any type of DVR, according to a new study from Solutions Research Group called Prime Time Is Anytime. It found that among 18-34 year olds, 70% have watched TV online while 36% have viewed a show on a DVR.
When asked where one could watch “videos, TV shows and movies” online, most respondents thought of YouTube. The sites they thought of unprompted include ABC, Yahoo!, NBC, Hulu, MySpace and CBS. The study also found that 15% of online Americans have visited one of the major networks’ websites in the last month specifically to watch a TV show online.
It’s a little unclear whether the 70% of online TV viewers are including YouTube. That distinction may not matter, however, now that YouTube is ramping up its partnership offerings. It’s also unclear whether these viewers include stuff they’ve acquired without official sanctions. SRG has promised to share further details of its study in the near future, so hopefully it will clear up some of those points. (Title lyric courtesy of The Cramps.)