SUFFICIENTLY ADVANCED TECHNOLOGY

recognizing Arthur C. Clarke’s third law

Bend me, shape me, anyway you want me

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colbert190Here’s another example of why there needs to be a major rethink about copyright laws and how such laws are applied in the digital world. Stephen Colbert has been expressing mock outrage that his Colbert Report audience are remixing and then sharing interview clips from his show, and then expressing his faux horror that they might do the same thing with excerpts from his audio book. This subversive marketing campaign, which went viral within minutes, is possibly but not definitely legal under the fair use provisions as things now stand. (Title lyric by Scott English/Larry Weiss, courtesy of the American Breed or Amen Corner among others.)

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Written by chris

January 28, 2009 at 9:39 pm

Posted in copyright, Culture, marketing

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