And then he kissed me
Digitas is building on their 3D Super Bowl [registration required, sorry] efforts, which resulted in back-to-back and rather psychedelic ads for PepsiCo’s SoBe Lifewater and DreamWorks Animation’s upcoming 3D movie, Monsters vs. Aliens (where the ad can also be seen). Intel paid for the glasses, incidentally, to help promote its Intru3D.
Now that 130 million pairs of old-school anaglyph 3D glasses are in people’s homes, Digitas is nudging everyone to dig them out from under the sofa in order to check out the Crest Whitestrips site Kiss Me in 3D. You can choose your gender and smooching preferences.
This is cool, as far as it goes, but what’s really cool is the subtle way campaigns like this help 3D slide gradually into the mainstream. And hey, the viral website is actually relevant to the product. (Title lyric by Phil Spector, Ellie Greenwich and Jeff Barry via The Crystals.)