Let me change your valves, fix your overdrive
Some of the most impressive interactive TV in the US is what’s available to Nascar fans. Today TrackPass went live for the Budweiser Shootout, a premium package of features like Scanner and PitCommand that lets viewers follow and listen to their choice of drivers. When I tested it, I liked being able to eavesdrop on the live conversation between the pit crew and their driver, even though I have no idea what most of it meant. RaceView, a separate interactive TV package, will go live on Feb. 12 and will be available for every Sprint Cup race.
I was glad to see the services no longer require the Itiva Media Accelerator, by the way. It needed to be manually shut down every time I turned off my computer. (Title lyric from Led Zeppelin.)