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nascar-2009Some of the most impressive interactive TV in the US is what’s available to Nascar fans. Today TrackPass went live for the Budweiser Shootout, a premium package of features like Scanner and PitCommand that lets viewers follow and listen to their choice of drivers. When I tested it, I liked being able to eavesdrop on the live conversation between the pit crew and their driver, even though I have no idea what most of it meant. RaceView, a separate interactive TV package, will go live on Feb. 12 and will be available for every Sprint Cup race.

I was glad to see the services no longer require the Itiva Media Accelerator, by the way.  It needed to be manually shut down every time I turned off my computer. (Title lyric from Led Zeppelin.)

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Written by chris

February 7, 2009 at 1:27 pm

Posted in Internet, Television

Tagged with ,

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