SUFFICIENTLY ADVANCED TECHNOLOGY

recognizing Arthur C. Clarke’s third law

Music of the past

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help-car-stereo-ccSo farewell then to TotalMusic, another industry attempt to control the way people choose to enjoy music. Not that TotalMusic ever officially launched, by the way. But the joint venture between Sony BMG and Universal Music Group did purchase and operate Ruckus, a service that offered unlimited amounts of legal streamed music to verified university students (based on their email address). Its most recent incarnation was ad-supported but otherwise free.

Ruckus also was supposed to supply the technology backend for whatever TotalMusic ended up offering. Its demise was unofficially announced via a blog post by vp of product management Jason Herskowitz. I don’t personally know Jason, but his blog makes me remember why I loved my years in the music industry. (Title lyric by John Miles, Creative Commons photo by Nomad Tales.)

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Written by chris

February 9, 2009 at 1:44 pm

Posted in music

Tagged with ,

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