I’m an April Fool for you
Trent Reznor is my favorite example of the artist and the artistic career in the digital age. Frank Rose has a good article about Reznor and NIN’s new iPhone application that adds geolocation and tagging to music, photos, videos, message boards and other stuff.
Also, Nine Inch Nail’s new album The Slip can be downloaded for free, completely legally, by clicking here – in your choice of quality and formats, complete with artwork, and without DRM . If you’ve rather, you can stream it from iLike or pay $9.90 to get it from iTunes. You can even purchase physical product, an option more than 250,000 fans have chosen so far – for perspective, HITS (via Idolator) reported not a single album released during the first quarter has yet hit the million mark in year-to-date sales. I sincerely doubt Reznor misses being on a label.
Reznor brilliantly markets his music using every app and widget you’ve ever heard of, and probably a few you haven’t. But that’s far from being all. NIN’s site encourages you to remix and share the album however you wish. You also can download an EP promoting the band’s tour with Jane’s Addiction and Street Sweeper, songs that also have been made available as multitrack audio downloads on remix.nin.com.
In honor of April Fool’s Day, Reznor posted an item and a Tweet announcing that Nine Inch Nails had a new album called Strobe Light (pictured) that was produced by Timbaland and featured collaborations with the likes of Coldplay‘s Chris Martin and Bono. Even funnier was the explanation of how to buy a download: “Your credit card will be charged $18.98 plus a $10 digital delivery convenience fee. Your files will arrive as windows media files playable on quite a few players with your name embedded all over them just in case you lose them. You will also receive an exclusive photo and a free email account with our partner Google’s Gmail service. Your email will be kept confidential and will not be used for spam, unless we can make some money selling it.” [Title lyric by Soul Asylum.]