recognizing Arthur C. Clarke’s third law

He’s the wizard on the wheels

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Tony Hawk is a great example of someone who knows how to manage his own personal brand, using every method that is available. On Easter, the skateboard legend hosted an international “Easter Egg” hunt by having autographed skateboard dectonyhawk_468x481ks hidden in several different countries. Fans were led to them via clues Hawk disseminated via Twitter. For example, Hawk hid the last deck in Southern California and Tweeted the clue, “Last one is for hardcore old-school skaters: Del Mar Skate Ranch, where the snake-run used to be. Do that ollie over the fence if you get it.”
This project had a worthwhile payoff for participating, rewarded loyal fans, showed respect for the fans’ intelligence, enhanced the Hawk’s image as being associated with youthful fun, and remained true to the Tony Hawk lifestyle and identity. A win for all concerned. [From Shred or Die via Digg, title lyric by Suicidal Tendencies]


Written by chris

April 13, 2009 at 3:37 pm

Posted in Culture, marketing, Mobile

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