recognizing Arthur C. Clarke’s third law

We who are not as others

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prototype-boxAdvertising can be entertaining and personally meaningful when it’s done well. Adverblog has a bit about the Prototype Experience, a site created by Belgian agency One Million Dollars that functions both as an ad and as a trailer.

It asks that you enter your Facebook login, then proceeds to creep you out by integrating key elements of what it scrapes from your profile into scenes from the game’s urban dystopia. The result is so personalized that you’re immediately drawn into the world developed by Radical Entertainment and published by Activision.

This is a good example of how to use personal data. It asks permission first, and it offers something in return. It’s also extremely relevant to the product, in this case a game that toys with notions of identity and physical realities.

Prototype also has a related comic book from DC Comics: written by Justin Gray and Jimmy Palmiotti; art and cover by Darick Robertson and Matt Jacobs; with a variant cover by Jim Lee.

(Title lyric from Sepultura.)


Written by chris

June 11, 2009 at 8:25 pm

Posted in Games, marketing

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