recognizing Arthur C. Clarke’s third law

We played our songs and felt the London sky

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PlaceboThe iTunes Festival is underway in the UK, marking the third anniversary of this month-long music event. Among the artists performing throughout July at Camden’s Roundhouse are Oasis, Snow Patrol, Franz Ferdinand, Kasabian, the Saturdays, Flo Rida, Bat For Lashes, Jack Peñate, Paolo Nutini, Noisettes, Peter Bjorn and John, Bloc Party, Simple Minds, Madeleine Peyroux and many more.

And did I mention tickets were free? There are also free weekly downloads: this week it’s Placebo’s For What It’s Worth from here (valid in the UK only).

Each performance will be recorded and available to download on iTunes, so it’s not like Apple will lose money on the project. But that doesn’t devalue the fact that this is a laudable and innovative way to reach music fans.

(Title lyric by David Bowie.)


Written by chris

July 4, 2009 at 8:05 pm

Posted in marketing, music

Tagged with ,

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