recognizing Arthur C. Clarke’s third law

Posts Tagged ‘Bluetooth

I spy for you and me

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Rock WerchterFans who attended Rock Werchter, the Belgian music festival that ended Sunday, were being tracked by Bluetooth scanners as they enjoyed the music of  Coldplay, Nine Inch Nails, Fleet Foxes, Metallica, Oasis and numerous other bands.

Researchers from the University of Ghent set up a network of 36 Bluetooth scanners at the festival site as well as on a few surrounding roads and bus stops that noted each of the 80,000 daily attendees as he or she came within 30 meters (approximately 100 feet).

The resulting data is the first time a large crowd has been tracked in a live situation, according to the researchers. They added that privacy wasn’t a concern since they only tracked MAC addresses (the unique identifier assigned by the manufacturer) and therefore cannot be linked to an individual user.

Some fans who attended the UK’s Download Festival last month encountered a different unexpected Bluetooth application. Local police and the Leicestershire Drug and Alcohol Action Team asked if they wanted to opt in to receive free informational animated messages. Among those that were sent out were friendly advisories on alcohol and drug use.

(Title lyric from the Dead Kennedys.)


Written by chris

July 6, 2009 at 9:55 pm

A person’s a person no matter how small

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hortonSanta Claus won’t be relying just on letters from children this year. Anyone watching the 82nd Macy’s Thanksgiving Day Parade will be sent a message via Bluetooth and WiFi inviting them to opt in to receive a free event download. Those who accept will receive special messages from Santa along with fun facts, behind-the-scenes information and other relevant content. Mobile Marketing Today reported that the project is by Ace Marketing & Promotions. The parade’s official website also offers a widget for receiving updates and for sharing photos or videos along with games and information about things like shopping and in-store events. This year’s “new star” is the title character from Blue Sky Studio’s Horton Hears a Who.

Written by chris

November 21, 2008 at 11:38 am

Posted in marketing, Mobile

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