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Posts Tagged ‘Bob Lefsetz

The stars belong to everyone

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moby-waitforme-cover-webMoby sent an email to Bob Lefsetz regarding his new album Wait for Me [lala link]. In it, the recording artist shared the news that his album would be No. 1 in Europe if it weren’t for Michael Jackson. But then he said it was funny that the best-selling iTunes track is Shot in the Back of the Head.

To quote Moby’s email: “Why is that funny? Because it’s the track we’ve been giving away for free for the last 2 months and that we’re still giving away for free.” (Here, among other places.)

Having an official video by David Lynch certainly helped, but the iTunes sales are an excellent example of the famous bottled water analogy: even when something is available free, people will pay to get it in a manner that suits how they wish to acquire and use it.

(Title lyric by Brown, Henderson and DeSylva via Frank Sinatra.)

Written by chris

July 5, 2009 at 8:59 pm

Posted in copyright, marketing, music

Tagged with , ,