Young guys watch screens, just not TV

Break Media has added more than a dozen full-length films to its catalog of advertising-supported entertainment. All titles, a list that includes Men in Black and Ghostbusters, will be free to watch on Break.com with ads appearing on the borders of the screen.

Break.com is owned and operated by Break Media, a company that targets men 15-34. Notice the strong correlation between that demographic and the one that rarely watches traditional television, a fact emphasized by Break’s strategic investment from Lionsgate Entertainment, as well as partnerships with Tivo, NBC Universal, Endemol, EA, Vivendi Games, Twisted Pictures, and Limelight Networks.

Gavin O’Malley spoke to vp of biz dev Huan Le for Online Media Daily. “A recent survey told us that 60% of men ages 18 to 34 like watching full-length movies online,” Le said.

Earlier this year the company formally established the Break Men’s Ad Network, a vehicle for advertisers seeking to reach the guys Break targets. Among the companies who advertise this way are Sony Electronics, Lionsgate, Sony Pictures, HBO, Disney, Universal Pictures, Paramount, Verizon and Axe Vice.