Posts Tagged ‘Rock Werchter’
Fans who attended Rock Werchter, the Belgian music festival that ended Sunday, were being tracked by Bluetooth scanners as they enjoyed the music of Coldplay, Nine Inch Nails, Fleet Foxes, Metallica, Oasis and numerous other bands.
Researchers from the University of Ghent set up a network of 36 Bluetooth scanners at the festival site as well as on a few surrounding roads and bus stops that noted each of the 80,000 daily attendees as he or she came within 30 meters (approximately 100 feet).
The resulting data is the first time a large crowd has been tracked in a live situation, according to the researchers. They added that privacy wasn’t a concern since they only tracked MAC addresses (the unique identifier assigned by the manufacturer) and therefore cannot be linked to an individual user.
Some fans who attended the UK’s Download Festival last month encountered a different unexpected Bluetooth application. Local police and the Leicestershire Drug and Alcohol Action Team asked if they wanted to opt in to receive free informational animated messages. Among those that were sent out were friendly advisories on alcohol and drug use.
(Title lyric from the Dead Kennedys.)